About Shadia Elamin

Shadia Elamin - Founder
"I was born into an Arabian-African family and raised in the Sudan with strict Muslim values. As a little girl, I was inspired by my mother, a strong-willed, fashionable, and creative woman. When she could afford to, Mother dressed my sister, Nadia and me in trendy clothing made of fine fabrics, such as georgette, silk, satin, lace, and soft cotton. My mother's first husband was a tailor who owned a popular shop. As an inquisitive and industrious artist, my mother spent most of her time watching and learning from the seven tailors who worked at her husband's store. These professional craftsmen and artisans helped Mother become an expert in the latest fads. My mother's creativity sparked my passion for fashion, but it was my father, a highly respected Army major, who taught me discipline and perseverance—qualities that made it possible for me to pursue my dreams."

The inspiration for the products I have created began at an early age, when I would run errands for my mother at the homeopathic store. There, I bought the oils and spices that my mother and our neighbors used to make cosmetics and perfumes for the holidays, weddings, and special occasions. While I was alone, I would make my own face powder from pink chalk and eyeliner from the ashes of Frankincense. As the years passed, I began researching the cosmetics used by my ancestors, the ancient Egyptians, such as Queen Nefertiti and the Queen of Sheba. Patience, research, and paying close attention to the details help me to ensure that the ingredients in my Shadia Elamin Brilliant Brand products are natural. These are the things that make my cosmetics and perfumes miraculous. The memories of my mother's hobbies directed me towards my true purpose in life. I overcame many challenges to achieve my dreams; however, these struggles made me a better model, actress, and entrepreneur.

Despite my passion for fashion and beauty, my curiosity encouraged me to explore diverse fields. I completed my education at Borough of Manhattan Community College (CUNY) (Associate's Degree in Media and Technology) and New York's Hunter College (Bachelor of Arts), specializing in Film directing, Cinematography and Graphic Design. Besides, I also got a Degree in Cosmogony from Olympia University of Cosmology, Alamogordo, New Mexico and Professional certification and licensing in Esthetics from Northern Beauty Academy, Sparks, Nevada. I am currently writing a memoir and a screenplay that explore my upbringing in Sudan, my journey through Europe, and the experiences that shaped my creative voice in the United States.

Our Mission

SE SHADIA INTREPID FILM PRODUCTION LLC, based in New York, provides films, commercials, videos, product photography, portraits, editorials, headshots, location scouting, and post-production services. Our mission is to deliver purposeful visual content that meets client objectives with clarity, professionalism, and creative integrity. Client satisfaction remains central to every project, and each service is executed with care, precision, and respect for the story being told.

The Answer to Alopecia

Answer to Hair Loss

Our revolutionary hair care products are designed to address hair loss and promote healthy hair growth using natural, time-tested ingredients inspired by ancient beauty traditions.